The Most Desired Fragrance is…
The most desired award in the cosmetic industry for excellence in the field of fragrance was won by Estée Lauder, Jo Malone and Tom Ford Beauty of this year’s gala dinner in 2009 UK FiFi Awards held at the luxury London hotel Dorchestar.
Finalists in each category are decided by industry representatives, entrepreneurs, media representatives and experts evaluators. The new perfume “Sensuous” of Estée Lauder won the award “Best new women’s fragrance in the category “Prestige”.
The Fragrance Foundation was established in the USA in 1949 to distinguish achievements in perfumery industry through the distribution of prizes by FiFi Awards in 1971 for the Foundation’s mission to lead Fragrances creativity in spices and to highlight the image of the perfumery industry. One of the other tasks for the foundation is to expand the value and use of spices in all their forms. The Fragrance Foundation UK is an educational non-profit organization.
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